Stop Him Before He Invents Again

What if, when you picked up a book in a bookstore, your cell phone rang with a message containing your friends' opinions of the book?

What if, when you shook hands with a stranger at a party, sensory devices told both of you about your shared interests, likes, and dislikes?

It's on its way, folks. It's Ambient Semantics, currfently being developed by MIT Media Lab grad student Hugo Liu and wittily torn to shreds on Language Log, an erudite and entertaining blog about linguistics and related fields.