February 01, 2005

Modern Types, Part 6

Readers by the hundreds of thousands rely on her advice, laugh at her quips, repeat her gossip, but she is not a human being, she’s just a website with a brainstormed name. Her credits list a publisher, an editor, a creative director, a webmaster, a graphic artist, a publicist, a merchandising executive, three advertising executives—everything you can think of except a writer. The team is currently meeting to decide who will go on her book tour. A cartoon series is in development.

Reading her site, one thinks, “If only I had so many gifted, hard–working people devoting their talents to me, doing their best every day to make me my best.”